DICE (ticketing company)


DICE is a mobile ticketing platform co-founded by Phil Hutcheon and ustwo in London, United Kingdom in 2014. DICE allows users to search for, browse and buy tickets to various music gigs, concerts and festivals. DICE is available to both iOS and Android users and is currently live across various cities in the United Kingdom and Ireland including London, Manchester, Bristol, Cardiff, Brighton, Leeds, Newcastle, Birmingham, Glasgow and Dublin. In September 2017, DICE launched into the United States with events in San Francisco and Los Angeles, California.
DICE was named as one of the Guardian's best apps of the year in 2014, and one of the App Store Apps of the Year in 2015.
In the 2016 Music Week Awards, DICE was awarded Best Ticketing Company.

Background

Phil Hutcheon and digital product studio ustwo co-founded DICE in 2014. Prior to DICE, Hutcheon spent over 10 years working in the music industry running Modular Recordings and latterly his own record label, management and events company Deadly People. ustwo is an independent digital product studio based in London, New York, Malmö and Sydney.
Hutcheon, Mills and Sinx partnered equally on the venture, bringing together a team and funding the business themselves for the first version of the DICE app.
The company is based in Dalston, London.

Services

Customers using the DICE app can search, browse and buy tickets for upcoming gigs, concerts and festivals which have been curated by an editorial team led by Vice alumni Russ Tannen, former BBC Radio 1 DJ Jen Long and Andrew Foggin. Spotify and Apple Music integration allows fans to listen to 30 second track previews within the app. DICE is available to both iOS and Android users and is currently live in London, Manchester, Bristol, Cardiff, Brighton, Leeds, Newcastle, Birmingham, Glasgow and Dublin.
Tickets are purchased within the app and exist on the user’s smartphone as a QR code which also includes the date, time and location of the event. Customers can add themselves to a waiting list for sold out shows. If users are no longer able to attend a show they can return their tickets to DICE; these tickets are then passed on those who have added themselves to the waiting list on a first-come, first-served basis. As the ticket purchased exists only within the app, it is necessary to have it installed in order to be allowed entry to the relevant event.
All tickets sold on DICE are sourced directly from labels, promoters and venues; the company does not participate in secondary ticketing.