Eurocrem


Eurocrem is a two-colored hazelnut- and cocoa-flavored sweet milk chocolate spread, produced by a Swisslion Group factory in Gornji Milanovac, Serbia, about south of Belgrade.
It was the most popular product of its kind across former SFR Yugoslavia, until the introduction of international brands such as Italian Nutella and German Nudossi Additionally, it used to be accompanied by an image of a slice of bread covered with Eurocrem, one half of the slice covered with brown Eurocrem, and another half covered with white Eurocrem.

History

The trademark Eurocrem was registered with the World Intellectual Property Organisation on 3 August 1967 by the Italian company A. Gandola & C. Spa, receiving registration number 336733. A. Gandola & C. Spa licensed the Eurocrem brand in 1972 to Takovo, a food and drinks manufacturer based in Gornji Milanovac, which is now part of Swisslion Group. Takovo was one of the largest industrial companies of the former SFR Yugoslavia. A. Gandola & C. Spa still produces the original Eurocrem chocolate spread.
On 15 September 2008, Swisslion Group registered the Takovo Eurocrem trademark with the WIPO, receiving registration number 993249. According to local media reports in November 2011, Swisslion Group produces of Takovo Eurocrem annually; half of that amount is exported to the United States, Western European countries, and countries of the former SFR Yugoslavia.
Licensed Eurocrem is available in only one flavor combination, hazelnut and cocoa.
Eurocrem has been marketed under various slogans, including "for the growing generation", "we grow together" and "there's only one", with the latter used recently as of 2018.

Available packages

Numerous package types and sizes are manufactured, ranging from to containers. Various packaging materials are used, depending on package sizes and their targeting at retail or bulk consumers including foil packs, plastic or glass bowls and jars, and plastic buckets. Swisslion Group also manufactures a bar version of Eurocrem called Euro Blok.
Product codeProduct nameRetail package net weight
50520Eurocrem in foil packs
50016Eurocrem in foil packs
50032Eurocrem in foil packs
50008Eurocrem in foil packs
50011Eurocrem in foil packs
50148Eurocrem spread plastic bowl
50784Eurocrem spread plastic jar
51586Eurocrem spread pail
50458Eurocrem spread pail
50911Eurocrem spread plastic jar
50296Eurocrem spread in jars
50385Eurocrem spread plastic pail
50555Eurocrem spread glass
50687Eurocrem spread glass
50733Eurocrem spread glass
52507Eurocrem spread glass
52493Eurocrem spread glass
50725Eurocrem spread glass
50717Eurocrem spread glass
51403Eurocrem spread, banana flavor, plastic glass
50113Eurocrem spread, strawberry flavor, plastic glass
51616Eurocrem spread, caramel flavor, plastic glass
51608Eurocrem spread, coconut flavor, plastic glass
50040Eurocrem in candy bar form
50059Eurocrem in candy bar form
50808Eurocrem in candy bar form
50067Eurocrem in candy bar form
50075Eurocrem in candy bar form