List of Target brands
Target Corporation, like many large retail and grocery chain stores, offers private brands, referred to by Target as "owned brands".
Apparel
General
All in Motion, a line of activewear with options for both men and womenPRIDE, a line of LGBT pride themed clothing, accessories, and other items.Shade & Shore, a beachwear brand
Men's
Goodfellow & Co., men's clothing, accessories, and grooming productsOriginal Use, "street style" men's clothing
Women's
A New Day, a clothing line of general women's clothingAuden, an intimates and lingerie exclusive brandAva & Viv, a women's clothing lineColsie, an intimates and loungewear brandFuture Collective, a women's clothing lineJoyLab, a fitness-clothing line for womenPrologue, a line of sophisticated female clothingStars Above, an in-house brand for sleepwearUniversal Thread, denim-based women's clothingWild Fable, women's clothing brand targeting gen-ZXhilaration, a line of intimate and sleepwear, along with swimwear
Youth and infants
Art Class, a children's line of apparelCat and Jack, a children's line of apparel and accessoriesCloud Island, a baby's line of bedding and clothing
Grocery
Favorite Day, specialty foods, drinks, treats, and snacksFavorite Day Bakery, baked goodsGood & Gather, a food and beverage brand; replaced Archer Farms, Simply Balanced, and Sutton & Dodge. Manufacturers include Great Lakes Cheese.Market Pantry, value grocery products
Seasonal
Hyde and Eek! Boutique, a Halloween decoration brandSun Squad, a line of summer itemsWondershop, a Christmas decoration and apparel brand
Other
Boots & Barkley, a pet food and supply lineBrightroom, a line of storage solutionsBullseye's Playground, a discount goods lineCasaluna, a bedroom and bath lineDealworthy, a low-priced essentials brandEmbark, an outdoor gear line of camping and travel equipmentEverspring, a household supplies brandFigmint, a kitchenware brandGood Little Garden, a lawn and garden brandGigglescape, a children's toy brandHearth and Hand with Magnolia, a home and lifestyle brand, in collaboration with designer Joanna GainesHeyday, a line of electronic accessoriesKindfull, a pet food brandMade By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and moreMondo Llama, a line of arts and crafts suppliesOpalhouse, eclectic home decorOpen Story, a travel and luggage linePillowfort, a children's line of beddingProject 62, a household-goods line placed alongside Room EssentialsRoom Essentials, a low-end home-goods lineSmartly, an essential commodity brand, including household, healthcare, beauty, and personal-care productsSmith & Hawken, an outdoor furniture line acquired in 2010Sonia Kashuk, a cosmetics brandSpritz, a home decor and supplies brandThreshold, a premium furniture lineup&up, essential general commodities
Corporate
Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.
Former
These brands are no longer in production.Archer Farms, a grocery brandCherokee, a children's and women's clothing line which is no longer Target-exclusiveCirco, toddler's and kids clothingDesign For All, a range of productsGilligan & O'MalleyGo International, a women's clothing lineMerona, a clothing brandMossimo Supply Co., a clothing lineSimply Balanced, a grocery brandSutton & Dodge, a grocery brand