Jetour


Jetour is a marque of Chinese vehicle manufacturer Chery Automobile that was established in 2018. The brand mainly produces SUVs.
The name "Jetour" is a combination of the word "jet" and "tour", which according to the brand signifies a "convenient journey".
In China, Jetour vehicles are distributed by '''Wuhu Jetour Automobile Sales Co., Ltd.'''
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History

The Jetour brand was launched on January 22, 2018. During the brand launch, the original Jetour X70 crossover SUV was also introduced, riding on a new chassis called the iPeL, or intelligent platform of e-network and lightweight. Later in April during the 2018 Beijing Auto Show, Jetour introduced the Jetour X Electric Concept Car, which previewed the Jetour X90 crossover SUV. The entire Jetour product range would also be no smaller than midsize segments, with options for 5, 6, or 7-seat configurations, while offering Internal combustion engine, fully electric, and plug-in hybrid.
In July 2021, Yin Tongyue, chairman of Chery Holding Group announced that Jetour would be rebranded to Jetour Automobile, and will be "on an equal footing" with other brands under the group. The brand targeted to achieve an annual sales of 1 million vehicles by 2026.
In November 2023, Jetour announced its new energy sub-brand called Jetour Shanhai, which will consist of 8 plug-in hybrid products, including L6, TL, P-3, T-2, L9, L7 and others. The first model introduced was the Shanhai L9, based on the Jetour X90.
In January 2024, the 1 millionth Jetour vehicle rolled off the production line, 65 months after the brand's establishment.

Overseas markets

[file:Jetour en florida oeste.jpg|thumb|Jetour dealership in Argentina in 2025]
Outside China, the Jetour brand is available in the Middle East, the Philippines, Jamaica, Georgia, Russia, Egypt, Indonesia, Cambodia, Malaysia and some Latin American markets, such as Argentina, Chile, the Dominican Republic, Peru, Uruguay, Mexico, Panama, Ecuador, and African markets, such as South Africa, and Nigeria.
In April 2023, during the 2023 Manila International Auto Show, the Jetour brand was launched for the Philippine market. The brand was launched in Russia in 2023.
In April 2024, Jetour confirmed that it is preparing to produce right-hand drive vehicles to enter right-hand drive markets such as Indonesia and Malaysia. In February 2025, United Motors launched Jetour vehicles in Pakistan, by introducing the Jetour Dashing and Jetour X70 Plus. In April 2025, Jetour Auto Malaysia officially launched the Jetour Dashing in Malaysia. The Jetour Dashing will be locally assembled in Malaysia.
Jetour announced its arrival in Brazil with its own operation, with a launch scheduled for the first quarter of 2026.
In January 2026, Jetour's parent company Chery and India's JSW Group entered into a partnership where JSW would sell rebadged Chery cars under the JSW Motors brand. Their first vehicle would be the Jetour T2.

Current Products

Jetour models

Zongheng models

Planned

Export-only models

Discontinued models

Concepts

Vehicle platforms

Kunlun

Kunlun is a car platform used by the Jetour Freedom, Jetour Traveller and Jetour Dashing. It supports BEV, PHEV, EREV for SUVs, off-roaders, and pickup trucks.

Facilities

In April 2024, Jetour acquired a manufacturing plant from Soueast. Located in Fuzhou, Fujian, it has an annual production capacity of 200,000 vehicles.