KVMV
KVMV is a Christian non-commercial radio station licensed to McAllen, Texas, which serves the Lower Rio Grande Valley. The station broadcasts a Christian adult contemporary radio format, switching to Christmas music from Black Friday to Christmas Day. The station is currently owned by World Radio Network, Inc.
History
The station first came on the air on March 9, 1972, branding as KVMV-FM 97. In the early 2010s, KVMV changed their branding to 96.9 KVMV.In 2002, K268AP-FM in Falfurrias, Texas became a simulcast of KVMV.