This species is primarily grown for the evening scent. It is cold-resistant and grown throughout North America, even doing well into hardiness zone 1. This hardyannualpreferscool conditions in full sun and may not do well at high temperatures. It is best to plant thickly in clumps if a bushy appearance is desired. In Canada, the tiny seeds are usually sown in the early spring after the last frost and may be started indoors in April. They will bloom throughout the early summer and well into the summer if watered regularly. They should not be overwatered. They may also be grown in balcony containers although they will not usually stand upright and must not be allowed to become too hot and dry.