Splat-Cosmetica is a Russian manufacturer of oral care products, household eco chemicals, and children's cosmetics. The firm is a private company started in 2000 by Evgeny Demin and Elena Belous. Its main factory is located in Okulovsky District of Novgorod Oblast, and its headquarters is in Moscow. The company name comes from Spirulina platensis—among its first products were cosmetics and dietary supplements containing this blue-green algae. Around 17-20 % of its products are exported outside Russia. The firm does not advertise on TV but relies on word of mouth communication; it is known for letters from the founder Evgeniy Demin that are found inside toothpaste packs.
Products
The firm is primarily a toothpaste manufacturer, baby cosmetics and hair care products.
History
The SPLAT brand was registered in Russia in 1994 and the Splat-Cosmetica company in 2000, when the founders rented production facilities near Moscow and started to make toothpaste. In 2006, the company launched a line of toothpastes and in 2008 an oral care foam for children. In 2009, production moved to the Okulovsky District of Novgorod Oblast and the company started to produce dental floss, oral care foam for adults and a black toothpaste with charcoal. By 2010, the company became the number three player in the Russian toothpaste market. The company started international expansion in 2011. It was included in the “Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies” report released by the World Economic Forum and Stanford University. According to the report, in 2010, the firm held a 10% share of the Russian toothpaste market and earned over 60 million USD in projected revenue. In 2012, the company started making baby cosmetics under the trade name Lallum Baby. In 2014, it 2014 it launched ecologically soundcleaning products under the trade name Biomio, and in 2016 it began producing hair care products under the trade name Heya, and opened an office in India.
