Shop.ca
Shop.ca is a Canadian coupons and e-commerce brand that originally launched in 2012 as an online marketplace before pivoting toward a coupon and savings content model. The brand is currently operated by EMERGE Commerce, a private equity-backed digital commerce group based in Toronto.
Overview
Founded in January 2011 by Drew Green and Trevor Newell, SHOP.CA was launched in July 2012 as a Canadian e‑commerce marketplace. It allowed third-party sellers to list and sell products directly to Canadian consumers without cross-border fees, eventually offering approximately 15 million SKUs across more than 25 product categories. After experiencing significant growth challenges and filing for bankruptcy protection in mid-2016, the company’s assets were acquired by private equity firm EMERGE Commerce, led by CEO Ghassan Halazon.The company was acquired by Canadian Private Equity firm EMERGE Commerce in mid-2016.Under EMERGE Commerce, Shop.ca was relaunched in 2018 as a content- and coupon-focused platform. The group's shareholders include a number of institutional and high net worth investors.